Changing Attitudes

Procoach / A.A.M. is a company established in the U.A.E. Dubai in 2007, dedicated to providing positive change in your organization or business regardless of industry.

We are Organisational Psychologists specialising in Organisational Development.


We provide talent assessment, recruitment interviewing, management coaching, change management, team building and unique workshops.

Based in the U.A.E. we have over eighteen years' experience with industries including; Aviation, Banking and Finance, Manufacturing, Medical, Pharmaceutical, Retail, Oil and Gas and Property Management